Tide to distribute Too Late fashion watches


Tide Distribution has added another fashion-led brand to its line up of watches, with Too Late, an Italian brand that has already sold two million units worldwide.

A release from tie said that it has welcomed “the hottest affordable high fashion brand out there” with Too Late, and notes that it is a brand that continues to push boundaries and “knows no limits as far as creativity and original design goes.”

Its collection includes the Neo, a concept timepiece that looks like a piece of flat chain but is made in colourful polycarbonate with embedded LEDs.


Its Original watch has also proved to be a bestseller and is a timepiece sold in a glass jar that received a nomination at the 2009 Condè Nast Design & Innovation Awards in London.

The brand was found in 2007 by entrepreneur Ale Fogazzi.



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