Three franchised TAG Heuer shops open in the USA this side of Christmas


Watches of Switzerland Group will open three TAG Heuer shopping mall showrooms this side of Christmas and the companies suggest they will be working on an extensive network of monobrand boutiques in the coming years after the strategy proved highly successful over in the UK.

“This milestone expansion is a testament to our relationship with the Watches of Switzerland Group, a partner we celebrate 11 franchise boutiques with in the United Kingdom, and three which will now help strengthen our presence and client experience in key locations in North America, our strongest region worldwide,” says Frédéric Arnault, CEO of TAG Heuer.

In time for this year’s holiday season, TAG Heuer showrooms will open in the King of Prussia mall in Pennsylvania, Roosevelt Field mall in Garden City, New York, and Palm Beach Gardens mall in Florida.


“We are extremely proud to announce the expansion of our relationship with TAG Heuer in North America with the opening of three mono brand boutiques across the US,” says Brian Duffy, CEO of Watches of Switzerland Group.

“After exceptional growth in our existing 11 UK locations, we are thrilled to be in partnership with this innovative brand and to bring to life the full and immersive TAG Heuer experience in its first franchise locations in North America.”

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