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The Watch Gallery launches interactive magazine

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DM London retailer The Watch Gallery has launched a fully interactive and shoppable watch magazine with links to brand videos, additional content and watches for sale.

The magazine has been developed in conjunction with augmented reality specialist Blippar, which works in both print and online formats for the first time.

By downloading the Blippar app, readers of both the print and online versions will be able to scan the magazine and unlock additional content including exclusive behind-the-scenes videos, ‘shop-the-edit’ product carousels and brand videos, as well as being able to click straight through to buy from the retailers website.

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“In a time of such exciting horological development, we are delighted to be paving the way once again. We believe that combining the high standards of luxury retail with the agility of digital will be the key to unlocking future commercial success,” said David Coleridge, chairman of The Watch Gallery.

The online magazine is available to view online here and will be distributed with The Telegraph, City AM and ES Magazine as well as via The Watch Gallery’s store network.

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