Sales of Casio Sheen watches have soared by a third since British girl group The Saturdays began fronting their advertising campaigns in the summer.
The promotion is about to ramp up in the pre-Christmas run with six 60-second videos featuring the girls launching this month, along with advertorials and print advertising campaigns in OK! and New magazines, and a TV campaign on Channel 5 that will air for six weeks from the beginning of November.
Alongside the pre-Christmas campaign, Casio Sheen has launched a competition for a customer to win two tickets to a private London gig, where The Saturdays will be performing exclusively in the Casio Sheen store.
This will be promoted through Casio’s social media channels and in all Sheen’s independent retailers in order to offer their customers the opportunity to win this ‘money can’t buy’ prize.
Since Casio Sheen partnered with the popular British girl group in June, sales of Sheen timepieces are tracking at an average of above +33.8% versus the same period last year, the company states.
“With this intensive new phase of marketing activity in the run up to Christmas, we are expecting sales of Sheen watches to increase substantially more over the next two months,” says Casio’s head of marketing, Tim Gould.
The short promotional videos feature interviews with each of the six members of The Saturdays. The first, with Rochelle Humes, went live in September.