The number of exhibitors to Baselworld has plummeted from over 2000 in 2009 to 520 earlier this year. It looked like the ultimate hospital pass when Michel Loris-Melikoff took over as managing director of the show last year, just weeks after Swatch Group announced it was pulling all of its brands for the show. But, a year on, Mr Loris-Melikoff says exhibitor numbers will rise to over 600 in 2020 thanks to fresh initiatives that aim to lower the cost of participating, attract more consumers to the event and make the whole week far more enjoyable. Rob Corder met the show supremo in Basel for an update on progress.
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