Ted Baker, the British mid-market fashion house, has worked with a number of licensed partners over the years since it first had watches made under its name back in 2002.
The latest collections, designed and manufactured in conjunction with Timex Group, went on sale in the United States and around the world last week.
They are pitched at the same $140 to $250 price range as Hugo Boss watches made by Movado Group and are likely to make their way into department stores such as Nordstrom and Hudson Bay in Canada, high volume multiple jewelers and online stores.
Ted Baker will also sell them through its own stores and ecommerce site.
A family of 11 Fall/Winter styles are mainly quartz and come in chronograph, GMT and classical three-hander styles finished with Ted Baker’s signature lobster detail.
The steel water resistant watches are made in 40mm, 41mm, 42mm or 43mm sizes worn on leather straps with contrasting stitching, another signature of the brand.