TechnoMarine has launched a global treasure hunt campaign tied into the launch of its Cruise Dream collection, which was previewed at BaselWorld in March.
The hunt will allow customers who buy a Cruise Dream watch to take part in an online treasure hunt, with the opportunity to win more than £18,600 prize money, with the sales assistant and retail store that sold the watch also scooping prize money.
Customers who buy one of the watches will be given a skull bracelet onto which a code has been engraved. This code can then be registered online, to take part in the hunt.
Participants will be asked to answer questions about the brand and will then be able to proceed to take part in the online treasure hunt, which involves a character called Paul, a wealthy inheritor and collector of contemporary art, who has been looking for a solid gold skull that was crafted by his father.
He hires an investigator, a character called Sefa Robinson, to help him fill in the gaps, which takes customers on an adventure to “the most fashionable parties in the World, from Miami to St Tropez via Ibiza and up to a remote island in the Pacific”.
On the dial of the timepiece is a map that will be used to help solve the hunt for the skull. The winner will be picked from those participants who were successful in finding the hidden skull at the end of the incentive in December.
The scheme launched on October 1 and will run until December 21 this year. The winning participant will receive a cash prize of over £18,600.
The Treasure timepiece featured in the campaign is engraved with a treasure map, studded with a colourful precious gemstones including sapphires, amethysts, tsavorites and diamonds. A ruby marks the treasure on the dial.