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BUSINESS BRIEFING: Zeon’s global ambitions

Simon Gillham LR
Less is so often more. Zeon oversees far fewer brands than a decade ago, but has command over those brands for the whole world. This means it can focus on story-telling and developing deeper relationships with both retail partners and end consumers, and that is leading to less price-sensitivity the company’s managing director Simon Gillham describes to Rob Corder.
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