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Pre-owned watches from the likes of Rolex, Patek Philippe and Omega will be sold online at the luxury fashion ecommerce giants.
It sees the watch collections of each national team go up against each other and this year, Portugal comes out on top.
Watchfinder's research surveyed 26,000 watch owners around the world and 42% admitted they have no idea what their watches could be worth.
Arjen van de Vall takes the reins from co-founder Matt Bowling, who has been interim CEO for the past year.
Pre-owned watch giant is also urging manufacturers to follow its lead and refer to watches by their size alone and ditch the gender-specific model.
Vacheron Constantin showrooms have joined those of Richemont stablemate Panerai to accept trade-ins at its boutiques across the United States.
Analysis of the most popular watch brands and collections by two of Europe’s leading secondary market specialists, CHRONEXT and Watchfinder & Co., reveals interesting variations between countries that authorised dealers and pre-owned operations can learn from.
Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.
For the first time in it's 18 year history, Watchfinder’s sale will provide watch lovers with access to over 800 pre-owned luxury watches including Rolex Submariners, Daytonas, GMTs, the Patek Philippe Nautilus and many other sought after pieces.
Cyrille Vigneron expected to take charge with Jérôme Lambert moving to head up Online Distributors.