Marketing is too concentrated in European HQs. They should support events around the world in 2021.
Organizer expects to hold a covid-safe mass participation exhibition over five days from April 15 to 19.
Watches & Wonders Geneva
Neither event has officially confirmed its dates, and the program of shows next year relies on continuing control of the Covid pandemic, or mass vaccination.
Fabienne Lupo, who has spent 15 years at the Fondation de la Haute Horlogerie and been the face of the rebranded Watches & Wonders Geneva, has been replaced with Richemont's Head of Specialist Watchmakers Emmanuel Perrin.
Team behind Baselworld has not given up on creating a brand new show for up to 600 exhibitors.
Fondation de la Haute Horlogerie will promote fine watchmaking across events and digital platforms, a so-called "phygical" outreach program.
Cartier will have its own platform and others are using a portal created by Watches & Wonders Geneva.
TAG Heuer, Bulgari, Hublot and Zenith says they cannot preserve their brand image at a Baselworld shorn of its biggest brands.
No dates have yet been announced for Watches & Wonders Geneva in 2021, but research into the availability of hotel rooms suggests a start on April 15.
One of the great strengths of Baselworld in its pomp was the opportunity for small and medium-sized brands to be seen alongside the giants.
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