When a customer buys into a brand it is no longer just about owning watches. Today brands are offering a lifestyle through leather goods, cufflinks, jewellery, and even skis and bikes. Kathryn Bishop gets accessorising.
International Jewellery London (IJL) has announced a new Watch Trail at its 2012 trade show, allowing visitors to map out their route among the watch brands and distributors with ease. IJL, which takes place between
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