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Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.
The project has produced a bespoke timepiece that pays tribute to the experience of piloting the Space Shuttle Enterprise.
The CHF 48,000 UR-100V watch is the latest limited edition that uses URWERK’s UR 12.02 self-winding mechanical movement to drive its satellite wandering hours display.
Tired of mass-produced Swiss watches, collectors are increasingly turning to the independent sector to find watches that are rarer, more complex, handmade and exquisitely artistic. Rob Corder investigates how effective digital marketing and tiny production quantities are combining to help many independent watchmakers, and the retailers that sell them, achieve record sales.
Prehistoric styling comes from its bronze case, which is shaped and polished to resemble a dinosaur’s hide.
In addition to URWERK’s usual satellite configuration telling the time with wandering hours and minutes, the UR-100V Iron has scales for how far we travel through space every 20 minutes.
It was another huge auction for Rolex and Patek Philippe, but they were overshadowed for once by an independent watchmaker as an Urwerk Atomic Mechanical Control timepiece sold for $2.9m at this week's Game Changers sale at Phillips in Association with Bacs & Russo.
Sky high demand for key Rolex, Patek Philippe and Audemars Piguet models is raising the profile of luxury watches as an investment category. But if you can’t offer your customers these unicorn watches, perhaps you could steer them towards interesting alternatives from independent watchmakers.
Orbital hour satellites keep track of how far we are hurtling through space at 555 km every 20 minutes.
Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.