Tuesday, November 30, 2021
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UNDONE gets personal about what luxury means to watch customers

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The definition of luxury in our modern society has been twisted to be equated with spending power for expensive watches. UNDONE thinks the essential point of luxury is the power and freedom of the individual.

Charlie Brown and friends bring happiness to Undone chronographs

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Undone, a Hong Kong business that specializes in customized watches, has licensed art and characters from the Peanuts comic strip to use on its...

Undone creates fictional watch character for limited-edition launch

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American watch brand Undone has relied on its creative imagination to bring to life its latest timepiece. The brand has expanded its collection of Killy...

Customisation gains more support as custom watches startup makes it to...

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Custom watches seem to be gaining traction as affordable, customisable and Kickstarter-born watchmaker Undone makes its way into Basel this year. Undone was created...