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Ulysse Nardin dived deep with this one, a chronograph inspired by the Great White Shark which is water resistant to 300m.
Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.
The offer is limited to just 15 customers in North America, who get the watch and paddle board for $16,300.
Dial-side hammers and wire gong are said to improve the acoustics of the watchmakers new minute repeater.
Ulysse Nardin is sending a message of hope for a brighter spring through the addition of two diamond-embellished models.
New store will occupy an enormous 28,000 square feet housing Cartier, Audemars Piguet and more than 20 other prestige watch brands.
Having announced they would appear at a show within the same Geneva exhibition centre at the same time as Watches and Wonders, Rolex, Patek Philippe, Tudor, Chanel and Chopard have confirmed that they will not proceed with a physical event next April.
Kering-owned Swiss watchmakers are slashing around 100 jobs in response to plunging sales during the covid quarter.
Just one week after unveiling its Blast collection at Geneva Watch Days, Ulysse Nardin has unveiled an automatic tourbillon version set with individually cut diamonds.
The brand describes the "fire and ice, magma and glaciers, violent lava eruptions and cascading ice shelves" that inspired the new 45mm release