Tourneau

Almost two years after Bucherer bought Tourneau, we are not much closer to knowing what the new owner has in mind for the United States. In a search for clues, Rob Corder spoke to the chairman of Bucherer in the UK, David Coleridge, whose multibrand group of luxury watch stores, The Watch Gallery, was acquired by Bucherer in 2017. In a fascinating interview, he pulls back the curtain on his relationship with the major watch groups, the lack of decision-making power in his local market and the reasons why direct to consumer sales online and in monobrand stores are stalling around the world.

It is almost a year since Europe's biggest jeweler Bucherer bought Tourneau in the United States, but it will take two years more before customers will see any stores rebranded. In January this year, as