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2020 was a record-breaking year for Tourneau, which has been owned by Bucherer since 2018, and 2021 will be even bigger, says Patrick Graff.
Together, they occupy retail space of 4,000 square feet. They have their own entrances, but are connected within the showroom.
Full details and a confirmed opening date are still to be finalized, but Bucherer's chief commercial officer says Time Machine will be no ordinary multibrand showroom.
More than two years after Tourneau's acquisition, the first Bucherer BLUE watch is finally reaching the United States in the form of Tudor’s Black Bay Bronze.
Watches join the Bucherer Blue line-up, where around 30 major watchmakers create special blue pieces that sell exclusively through the retailer.
Coronavirus concerns for staff and customers prompt luxury watch and jewelry giant to move ahead of official mandates.
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.
Retail partners of the brands are thought to have signed the leases on properties in the fashionable New York neighborhood.
Andrew Block, president of Second Time Partners, argues that brand-owned monobrand stores fail to generate long term loyalty to customers.
With the takeover of Tourneau in January 2018, Bucherer was able to benefit from the US watch retailer’s long-standing expertise in the CPO market.