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Bucherer 1888/Tourneau showroom has 27 Bucherer BLUE watches including several American exclusive timepieces.
Three years after Bucherer bought Tourneau in the United States the refurbishment of the Manhattan Time Machine flagship has been completed and wide-eyed customers are being welcomed into the 19,000 square foot emporium.
A fresh promotion visually makes the link between Switzerland, represented by the peak of the Matterhorn in The Alps, with New York and its iconic skyline dominated by the Empire State Building.
2020 was a record-breaking year for Tourneau, which has been owned by Bucherer since 2018, and 2021 will be even bigger, says Patrick Graff.
Together, they occupy retail space of 4,000 square feet. They have their own entrances, but are connected within the showroom.
Full details and a confirmed opening date are still to be finalized, but Bucherer's chief commercial officer says Time Machine will be no ordinary multibrand showroom.
More than two years after Tourneau's acquisition, the first Bucherer BLUE watch is finally reaching the United States in the form of Tudor’s Black Bay Bronze.
Watches join the Bucherer Blue line-up, where around 30 major watchmakers create special blue pieces that sell exclusively through the retailer.
Coronavirus concerns for staff and customers prompt luxury watch and jewelry giant to move ahead of official mandates.
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.