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Thierry Stern says the company tries to avoid selling to people who will flip the watches, but it's not easy to control.
"I’m keen to travel again, to meet all the retailers. It’s not cool to talk remotely like this. I prefer to see them," says Thierry Stern.
Plan is for a boutique-only reference sold solely through Patek Philippe-owned showrooms in London, Geneva and Paris.
However, over 300 retail doors have been cut world-wide to give remaining 440 partners better access to supply.
Swiss watchmaker is increasing production "drop-by-drop" but will never allow Patek Philippe to be pigeonholed as a steel sports watch brand.
Swiss brand Patek Philippe has announced The Art of Watches Grand Exhibition New York which will take place in July next year at Cipriani...
Patek Philippe reopens its Bond Street boutique in London this morning following nine months of expansion and renovation. The London Patek Philippe Salon has grown...