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The Big Interview

THE BIG INTERVIEW: Patrick Graf, chief commercial officer for Bucherer, looks to the future

Patrick Graf Bucherer
These are challenging times for luxury Swiss watch retailers and brands, but the current Coronavirus crisis is an opportunity, says Bucherer's ever-optimistic chief commercial officer Patrick Graf in conversation with Rob Corder. A much greater focus on domestic customers in the United States, United Kingdom, Germany, France and Switzerland is giving the business better balance, and growth of certified pre-owned luxury watches and ecommerce is preparing it for a very different future, Mr Graf says in this month's Big Interview.

THE BIG INTERVIEW: The public Life of Brian

Watches Of Switzerland_Portrait
For the first five years as chief executive of Aurum Holdings, now renamed as The Watches of Switzerland Group, Brian Duffy answered only to his American private equity owners Apollo Global Management. But since May last year, the business is operating in the public glare of a stock market listed corporation with turnover of over $1 billion, more than 140 stores in the USA and UK, and a staff of 2,500 people. How is life in the public eye? Rob Corder spoke to Mr Duffy just ahead of Christmas last year to find out.

THE BIG INTERVIEW: Baselworld bounces back

Michel Loris-Melikoff LR
The number of exhibitors to Baselworld has plummeted from over 2000 in 2009 to 520 earlier this year. It looked like the ultimate hospital pass when Michel Loris-Melikoff took over as managing director of the show last year, just weeks after Swatch Group announced it was pulling all of its brands for the show. But, a year on, Mr Loris-Melikoff says exhibitor numbers will rise to over 600 in 2020 thanks to fresh initiatives that aim to lower the cost of participating, attract more consumers to the event and make the whole week far more enjoyable. Rob Corder met the show supremo in Basel for an update on progress.

Becoming Bucherer — what is coming next at Tourneau?

DAVID COLERIDGE_DM LONDON2
Almost two years after Bucherer bought Tourneau, we are not much closer to knowing what the new owner has in mind for the United States. In a search for clues, Rob Corder spoke to the chairman of Bucherer in the UK, David Coleridge, whose multibrand group of luxury watch stores, The Watch Gallery, was acquired by Bucherer in 2017. In a fascinating interview, he pulls back the curtain on his relationship with the major watch groups, the lack of decision-making power in his local market and the reasons why direct to consumer sales online and in monobrand stores are stalling around the world.
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