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Formula 1 drivers Max Verstappen and Sergio Perez and the team behind them will all be wearing TAG Heuer wristwatches throughout the season.
Luxury tool watches continue to dominate the commercial end of the market, and TAG Heuer has a fresh offer in the form of a 300 meter water resistant Aquaracer Professional 300.
In tangerine orange and lime yellow, vibrant colours inspired by the 1980s and 90s, TAG Heuer says the collection has reinvented itself once again.
Limited edition of 250 pieces is on sale now for $21,000.
By the end of 2019, eight watch brands had sold watches worth over $1 billion in calendar year and two more were knocking on the door. Covid-19 has shrunk the billionaire club to six.
The TAG Heuer Wellness app shows progress towards goals on a dashboard tracking minutes spent in fat-burn, cardio and peak zones.
Half of the 250 watches will be sold at HODINKEE Shop and the rest go on sale at TAG Heuer points of sale in the US and Japan.
Despite their obvious shared passions, TAG Heuer and Porsche are like two guests that are always at the same parties but never hook up ... until today.
Japan's tennis superstar lured away from working with Citizen after winning three grand slams.
British golf professional jumps ship from Omega to work with TAG Heuer on future development of the luxury golfers' timepiece.