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TAG Heuer shows off Aquaracer Professional 300 with Times Square takeover

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The “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.

TAG Heuer teams with extreme water sports champions for Aquaracer Professional...

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American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.

US Olympian and gold medal-hopeful Sydney McLaughlin joins TAG Heuer’s ranks

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The 21-year-old is a record-breaking sprinter and hurdler who was part of the US Olympic team at age 16 in Rio.

TAG Heuer voices support for Naomi Osaka after she withdrew from...

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Naomi Osaka, who signed on with the watchmaker in January, pulled out of the French Open tennis championship over concerns that pressure from the media was affecting her mental health.

TAG Heuer Connected smartwatch dives into swimmers’ market

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TAG Heuer's Connected will show a swimmer the number of laps completed, total distance and interval breakdowns.

TAG Heuer turns to titanium for latest limited edition Monaco

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500 of the TAG Heuer Monaco Titan Special Edition will be made and sold exclusively by the brand online and through its boutiques.

Miami Heat guard Jimmy Butler signs as a brand ambassador for...

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NBA star, entrepreneur and influencer will promote the watch brand to over 6 million followers on Instagram.

TAG Heuer and Longines add to flood of green watches from...

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Green's association with renewal, growth and sustainability could be behind a mass move into the hue, with TAG Heuer and Longines among the latest brands to follow the movement as the covid pandemic recedes.

TAG Heuer’s green-dialled Monaco sells out within hours

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Limited edition of 500 pieces in emerald green looks likely to become another watch selling for over retail when when they hit the secondary market.

TAG Heuer goes with green for racy limited edition Monaco

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The watch goes on sale in select boutiques worldwide and on Tagheuer.com from today (April 23) for $6,650.