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Americans should strut into the European watch shows next year as the most important customers in the world.
Global exports of Swiss watches are on track to top the record 2019 total of CHF 21.7 billion this year.
Remarkably, 2021 is on track to be a record year of global exports for the Swiss watch industry.
Swiss watch exports to the United States are 20.9% lower for the first 10 months of 2020, after recovering from drops of 86% drop in April and 79% in May.
Mainland China's hard and targeted lock down has limited economic damage and led to it becoming the biggest export market in the world for Swiss watches in June.
Latest report from the Federation of the Swiss Watch Industry shows exports recovered slightly in May, but the Covid-19 crisis was still raging.
American imports rose by 21% in March, along, and are up 18% for the year to date.
North America was the hottest market in the world last year for Swiss watches with the total value of exports by Swiss watchmakers rising by 8.7% to CHF 2.6 billion.
With coronavirus scaring the bejesus out of the luxury Swiss watch industry, memories of a record-breaking 2019 are fading fast.
Export figures for August show that the United States overtook Hong Kong for the first time since 2010.