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Swatch streams drone racing tryouts from New York flagship store

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Swatch is embracing the rising popularity of e-sports. It became the official partner of the Drone Racing Allianz World Championship Season in June last...

Hodinkee transition from news and reviews portal to watch shop continues

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Hodinkee is increasingly being seen as a retailer of the luxury watch brands it reviews, but few would have expected the American website to start...

Swatch commits to second year of sponsorship for Drone Racing League

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Swatch is partnering with the Drone Racing League (DRL) for a second year in 2018. DRL is the global leader in professional and high-speed drone racing,...

Swatch capitalises on Skin collection success with follow up campaign

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Less than a year on from the launch of its Skin campaign, watch brand Swatch is following up the range with a sequel. The brand...

Swatch Group recovers from 2016 slump with marginal growth in H1

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Following a torrid 12 month period, watch and jewellery company Swatch Group has reported a slight growth sales for the first six months of...

Swatch overhauls mobile-payment watches for Chinese market

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Swiss watch giant Swatch has launched a redesigned generation of its chip-embedded mobile-payment enabled watches for trade in China. The technology enabled timepieces can be...

BREAKING NEWS: Swiss court rules against Swatch and in favour of...

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A court in Bern has declared that the claim Swatch brought against Cousins is inadmissible under Swiss Law, and has dismissed the case. But Swatch...

Swatch bids to end Silicon Valley stranglehold on watch operating systems

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Swatch Group is bidding to take on the might of Silicon Valley by developing an alternative to the iOS and Android operating systems for...

Reuters claims Richemont has signed watch movements deal with Swatch

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Luxury watchmaker Richemont has reportedly inked a deal to buy mechanical watch movements from Swatch Group from 2020, according to Reuters. The news organisation did...

Squiggly.com auctions 190 limited edition and early prototype Swatch watches

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Squiggly.com, a specialist dealer of vintage Swatch watches, is auctioning 190 rare pieces in an  online sale. The Netherlands- based business expects the sale to...