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Swatch to open interactive temporary store

Swatch is opening a pop-up store on Brompton Road in London, which will allow visitors to engage with Swatch on multiple platforms via features...

PRODUCT: Irony Chrono from Swatch

Swatch has embraced a substantial-sized case for its nine Irony Chrono releases. The latest models feature a 43 mm stainless steel case, which is up...

PRODUCTS: Les Années Folles by Swatch

This Les Années Folles Swatch collection is all about tortoise shell bracelets and other stylish forms. There are three tortoise shell models - a Gent,...

PRODUCTS: Swatch Urban Expression

Swatch is embracing the street culture of cities across the world in its autumn/winter collection. The Urban Expression collection has been inspired by colourful murals...

Swatch movement supply cuts request partially met

Swiss competition authority Weko has said that the Swatch Group will not be given permission to cut movement supplies to other watchmakers to 70%...

Swatch campaign wraps round central line tube

Swatch has launched a new advertising campaign on the central line tube network, with the ads wrapping an entire tube train. Swatch, which is celebrating...

VIDEO: Swatch making of Mad About the Sea

By Jessica Knowles Swatch has released a behind-the-scenes video of the brand’s Mad About the Sea Scuba Libre television commercial. Filmed in South Africa and Spain; both...

Swatch partners with singer for 30th anniversary

By Jessica Knowles Swatch has announced a partnership with international soloist Mika who, like the brand, will also be celebrating his 30th birthday in 2013. The...