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Swatch to open interactive temporary store

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Swatch is opening a pop-up store on Brompton Road in London, which will allow visitors to engage with Swatch on multiple platforms via features...

PRODUCT: Irony Chrono from Swatch

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Swatch has embraced a substantial-sized case for its nine Irony Chrono releases. The latest models feature a 43 mm stainless steel case, which is up...

PRODUCTS: Les Années Folles by Swatch

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This Les Années Folles Swatch collection is all about tortoise shell bracelets and other stylish forms. There are three tortoise shell models - a Gent,...

PRODUCTS: Swatch Urban Expression

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Swatch is embracing the street culture of cities across the world in its autumn/winter collection. The Urban Expression collection has been inspired by colourful murals...

Swatch movement supply cuts request partially met

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Swiss competition authority Weko has said that the Swatch Group will not be given permission to cut movement supplies to other watchmakers to 70%...

Swatch campaign wraps round central line tube

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Swatch has launched a new advertising campaign on the central line tube network, with the ads wrapping an entire tube train. Swatch, which is celebrating...

VIDEO: Swatch making of Mad About the Sea

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By Jessica Knowles Swatch has released a behind-the-scenes video of the brand’s Mad About the Sea Scuba Libre television commercial. Filmed in South Africa and Spain; both...

Swatch partners with singer for 30th anniversary

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By Jessica Knowles Swatch has announced a partnership with international soloist Mika who, like the brand, will also be celebrating his 30th birthday in 2013. The...