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STORM London keeps expanding despite market headwinds

Co-founder Anna Lee says unique designs and smart marketing are keeping the brand growing in international markets

Storm founder revives memory of family heirloom timepiece for his latest...

British watch and jewellery brand Storm is introducing its eight SKU Time Chain range of affordable unisex timepieces this month. Prices start from £45 for...

IJL Q&A: Storm sets sights on next generation customers

Storm co-founder Anna Lee speaks to WatchPro ahead of exhibiting at International Jewellery London that takes over London's Olympia during 4-6 September.   What are your...

50 Brands of Basel: Storm

Known for its creative and trend-led designs, this year sees Storm continue to champion innovative design with the unveiling of the unisex MK4 Circuit watch...

Womens Watch of the Year 2015

WatchPro Women’s Watch of the Year 2015 The perennial question in the field of women’s watches once again raises its head, namely are female consumers...

Storm opens fourth UK store at Camden Lock

Storm has opened its latest store in London’s Camden Lock, where the brand launched more than 25 years ago. The British brand opened its new...

Storm co-founder realises tourbillon dream

Storm has stepped into new territory releasing its first tourbillon-equipped watch as part of the watch and jewellery brand’s 25th Anniversary celebrations. The Tourbo-X is...

Storm releases 25th anniversary models

British watch and jewellery brand Storm is celebrating its 25th anniversary with a new collection to mark the occasion. Storm’s SS14 collection of pieces for...