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Watch industry stands against racism with support for #blackouttuesday

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Scores of brands and retailers show their support for equality by turning their Instagram feeds black.

Storm London unlocks profits for retail partners

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Storm London hopes that its big launch for autumn, the Kombi watch, will unlock profits for its US retail partners. The timepiece takes inspiration...

Storm London hopes its Magnitor will sow seeds of global peace

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Storm is doing its bit for world peace this month with the launch of Magnitor, a watch that makes a statement about global wars, nuclear...

Storm introduces crystals and eye-catching colours to new Zuzori collections

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Storm has a reputation for offering the industry’s most colourful watch collections and its Zuzori is no exception. The family (pictured above), which is offered...

Jewellery & Watch Preview: Storm brings candy-coloured jewel watches to J&W

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Storm is never short of design ideas and will once again be blowing into Birmingham with a vast array of new watch styles across...

Storm London drives sell through in the capital with Oxford Street...

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Storm London is driving sell-through at its central London retailers with an advertising campaign at Oxford Street underground station, one of the busiest stations...

HIGHLY COMMENDED: Quartz Watches of the Year, Storm London Crystana

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Storm London is in love with jewel colours this year. Its website is like a game of Candy Crush Saga with a cacophony of red,...

2016 WATCHPRO HOT 100 BRAND CHAMPIONS

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The Hot 100 is all about outstanding teams and individuals, but behind every great man or woman is a great watch brand. In this roll...

HOT 100 BRAND CHAMPIONS: Steve Sun & Anna Lee, co-founders, Storm...

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Last year was a big year for Storm co-founders Steve Sun and Anna Lee, who completely redefined their strategy to focus on the wholesale...

50 Brands of Basel: Storm

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Known for its creative and trend-led designs, this year sees Storm continue to champion innovative design with the unveiling of the unisex MK4 Circuit watch...