Friday, December 3, 2021
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Rolex forums and Youtube videos help counterfeiters improve super fakes

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Anthony Fabiano, co-founder of Watch CSA, a specialist in certifying luxury watches for trade customers, says super fakes are a growing problem because the quality keeps on rising.

Watchonista’s creative studio works with retailers and brands to improve digital...

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First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.

Audemars Piguet and Beverly Hills jeweler feel full force of Justin...

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Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.

ASK ARIEL: Is paying influencers an effective marketing strategy for luxury...

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Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.

Watches worn by models fail to fly on Instagram

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Social media surfers see watches as the stars, not staged shots with people.

WATCHPRO WORKSHOP: How to get ahead in influencing

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Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Influencing the world with Watchanish

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What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Mariner Watches apologizes for offensive and distasteful advertising

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Three separate adverts have been shared across social media featuring men dominating women.

Audemars Piguet lights up social media following controversial launch of Code...

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A new 'Lab' exhibit has been created for this year's SIHH with the aim of showcasing developments in technology, materials and digital sales tools. Ironically,...

Celebrities’ sparkle begins to fade as jewelry and watch influencers lose...

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Millions have been spent by watch brands wanting the world's most recognizable celebrities to wear their timepieces, but the return on that investment is...