social media Archives - WatchPro USA

Watchonista’s creative studio works with retailers and brands to improve digital engagement

FEATURES INTERVIEWS NEWS by Rob Corder on December 9, 2019

First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.

Audemars Piguet and Beverly Hills jeweler feel full force of Justin Bieber social media post

LEAD STORY NEWS by Rob Corder on October 11, 2019

Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.

ASK ARIEL: Is paying influencers an effective marketing strategy for luxury watches?

NEWS OPINION by Ariel Adams on September 9, 2019

Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.

Watches worn by models fail to fly on Instagram

EDITOR'S CHOICE NEWS Research by Rob Corder on August 7, 2019

Social media surfers see watches as the stars, not staged shots with people.

WATCHPRO WORKSHOP: How to get ahead in influencing

FEATURES NEWS Research by Rob Corder on July 31, 2019

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Influencing the world with Watchanish

EDITOR'S CHOICE FEATURES INTERVIEWS NEWS by Rob Corder on July 31, 2019

What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Mariner Watches apologizes for offensive and distasteful advertising

America LEAD STORY NEWS by Rob Corder on March 5, 2019

Three separate adverts have been shared across social media featuring men dominating women.

Audemars Piguet lights up social media following controversial launch of Code 11.59

EDITOR'S CHOICE EXHIBITIONS INTERNATIONAL LEAD STORY NEWS SIHH by Alex Douglas on January 14, 2019

A new 'Lab' exhibit has been created for this year's SIHH with the aim of showcasing developments in technology, materials

Celebrities’ sparkle begins to fade as jewelry and watch influencers lose influence

America EDITOR'S CHOICE NEWS by Rob Corder on September 25, 2018

Millions have been spent by watch brands wanting the world's most recognizable celebrities to wear their timepieces, but the return

WATCHPRO WORKSHOP: How to successfully sell to Chinese tourists

EDITOR'S CHOICE FEATURES NEWS OPINION by Rob Corder on July 9, 2018

New York expects to welcome one million Chinese tourists this year. Los Angeles says the country's visitors are worth one

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