Social media surfers see watches as the stars, not staged shots with people.
Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.
social media
Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.
What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?
Three separate adverts have been shared across social media featuring men dominating women.
A new 'Lab' exhibit has been created for this year's SIHH with the aim of showcasing developments in technology, materials and digital sales tools. Ironically, there is nothing much that could be described as futuristic,
Millions have been spent by watch brands wanting the world's most recognizable celebrities to wear their timepieces, but the return
New York expects to welcome one million Chinese tourists this year. Los Angeles says the country's visitors are worth one
https://youtu.be/m5YRkCZyVMc Olivia Culpo, a former Miss Universe and rising star of social media, says her face is being used to
Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping
