IWC launches an app that lets customers visit a virtual boutique and chat with a virtual advisor.
Ecommerce giant creates Watch From Home Week, a series of conversations about trading in luxury timepieces.
social media
Right now, with ecommerce and concierge services the only way to sell watches, using Instagram to promote your products and services and to close sales could be the difference between survival and oblivion.
Anthony Fabiano, co-founder of Watch CSA, a specialist in certifying luxury watches for trade customers, says super fakes are a growing problem because the quality keeps on rising.
First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.
Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.
Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.
Social media surfers see watches as the stars, not staged shots with people.
Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.
What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?
