Thursday, September 16, 2021
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Rolex pipped to top spot of being the most counterfeited luxury...

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Rolex has been beaten to the top spot of the most counterfeited luxury brand on TikTok, but it isn’t far behind.

Rolex boxes become sought after too as social media drives designer...

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If you’ve got a stash of empty Rolex boxes and maybe bags from other high end watch and fashion brands, you could be sitting on a small fortune.

Bulgari adopts leading fashion influencer for its jewelry and watches

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Chiara Ferragni, described as a long-time client of Bulgari, is a model, actress, blogger, entrepreneur and opinion leader to her 23.5 million world-wide followers on Instagram.

Swatch encourages the world to live free of worry and make...

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Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.

eBay launches Instagram account dedicated to watches

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Social media feed has its soft launch today and will update watch lovers on the latest and greatest pieces for sale.

Gucci goes back to the street to promote genderless Grip watches

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Gucci is reminding the world of the association between the gender-neutral Grip watch it launched last year and the street sports that inspired its design.

ASK THE EXPERT: How to harness the power of word of...

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Social media consultant Gael Parfaite advises on how to use social media to make your marketing message go viral.

Ebay enlists watch-loving social media stars to talk about their passion

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Ecommerce giant creates Watch From Home Week, a series of conversations about trading in luxury timepieces.

IWC trains robots to talk to customers

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IWC launches an app that lets customers visit a virtual boutique and chat with a virtual advisor.

WATCHPRO WORKSHOP: Top tips for turning Instagram into a luxury storefront

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Right now, with ecommerce and concierge services the only way to sell watches, using Instagram to promote your products and services and to close sales could be the difference between survival and oblivion.