Designers have incorporated a Felurier Amadeo convertible case to give it a reversible capability.
CEO of the LVMH Watchmaking Division and CEO of TAG Heuer, thinks the watch represents what it aims to be as a brand.
A star studded line up of celebrities including Amanda Seyfried, Piers Brosnan and Hugh Jackman joined watch aficionados at this year's event.
Half of all AP watches are already sold by branded boutiques reveals Francois-Henry Bennahmias.
Swiss get together takes place in the same week as Baselworld.
The brand has introduced five new models to its offering as part of the release, all of which incorporate an IWC calibre.
The releases will form part of a year long celebration of A. Lange & Söhn's 25th anniversary.
Mid-morning on day 1 and it was Audemars Piguet making the running as the brand with the greatest 'share of voice', most likely for the emotion stirred up by its Code 11.59 collection launch.
The brand described the event as ‘one of the most important launches for Audemars Piguet ever.’
The German-based manufactory is making the most of the anniversary of the Lange 1, and has released a limited edition to celebrate.