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Sevenfriday transports you to Copacabana Beach with Caipi-inspired summer watch

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P1C/04 Caipi is refreshingly exotic, seeking its inspiration from the delicious yet lethal Brazilian cocktail.

Sevenfriday adds contactless payment chip to its Spaceship watch

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Sevenfriday has added an NFC chip that enables contactless payment to its latest all-black M-Series collection dubbed the “Spaceship”. The brand’s M3/01 Spaceship is a...

Swiss startup The Electricianz bring disruptive creativity to watch market

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MDS Time Limited, UK distributor for Sevenfriday watches, is introducing The Electricianz, a brand new Swiss watchmaker, to market next month. The Electricianz, based in...

Watchmaker Sevenfriday changes gears into industrial jewellery design

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Industrial-style watchmaker Sevenfriday has designed an equally muscular range of jewellery. The Bracelet Collection is the brand’s first foray into accessories. They take their names...

Sevenfriday appoints Touring Car star Aiden Moffat as brand ambassador

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Sevenfriday UK has appointed British Touring Car Championship driver Aiden Moffat as a brand ambassador. The 20-year old Laser Tools Team driver won his first win of...

Sevenfriday brings colour to watch protector range

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Swiss watchmaker Sevenfriday is expanding its collection of sustainable watch protectors with a range of new colours. The HDB2 will be available in blue, red,...

Sevenfriday appeals to petrol heads with its latest S-Series design

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Independent watchmaker Sevenfriday has added its first all-new design model to its industrial and oversized S-Series since 2014. The S3/01 has a square box shaped case...

SevenFriday raises awareness and money for land mine clearance in Laos

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Watchmaker SevenFriday is raising money to help clear land mines in Laos by donating all of the proceeds from the sale of its M1/05...

New SevenFriday Racer model to replace P3/01 this month

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SevenFriday is set to unleash a new P3B/01 Racer on the market and confirmed that it will replace the P3/01 from the end of...

Innovative retail space launched by Sevenfriday

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On-trend watch brand Sevenfriday is opening its first official retail space on 24 June in Jakarta. Presenting the antithesis of traditional watch stores, Sevenfriday plans...