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16 million punters vote for winning design of a custom Seiko...

Participants made an original Seiko 5 Sports watch by selecting and combining five watch parts on the website and voted on their favorite models.

Seiko appeals to fans of Japanese animation film Castle In The...

Seiko’s Presage watch has several nods to the movie including a crest from the heroine’s pendant below center the enamel dial and on its crown while the castle in the sky features on a crystal case back.

Seiko makes waves with upstart NYC fashion brand

Developed in collaboration with Rowing Blazers founder and creative director Jack Carlson and Seiko’s Product Development team, Carlson says he couldn’t think of a better team-up.

Fresh faces for the summer of Seiko’s 140th anniversary year

Seiko’s 140th anniversary year is continuing apace with the introduction of four fresh limited editions for summer.

Seiko revives 1986 Tuna professional dive watch

Divers flocked to the original thanks to its indestructibility, accuracy and reliability.

Seiko offers latest Prospex dive watches on straps made the same...

They are said to be nearly four times stronger than regular Seiko fabric straps.

Seiko 5 Sport gets a makeover by Japanese designer Guccimaze

Two limited edition watches have been designed by Guccimaze with their dials and bezels decorated with original graphics made by deconstructing and reconstructing the letters of Seiko.

Seiko Presage swings in with sixties style

Seiko’s Presage Style 60’s collection is a modern day steel-on-steel collection with a vintage style.

VOICES: Do believe in hype

Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

Akio Naito, who launched Grand Seiko in America, lands role as...

Mr Naito takes over from Shuji Takahashi, who is moving to the role of president of Seiko Holdings Corporation