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Participants made an original Seiko 5 Sports watch by selecting and combining five watch parts on the website and voted on their favorite models.
Seiko’s Presage watch has several nods to the movie including a crest from the heroine’s pendant below center the enamel dial and on its crown while the castle in the sky features on a crystal case back.
Developed in collaboration with Rowing Blazers founder and creative director Jack Carlson and Seiko’s Product Development team, Carlson says he couldn’t think of a better team-up.
Seiko’s 140th anniversary year is continuing apace with the introduction of four fresh limited editions for summer.
Divers flocked to the original thanks to its indestructibility, accuracy and reliability.
They are said to be nearly four times stronger than regular Seiko fabric straps.
Two limited edition watches have been designed by Guccimaze with their dials and bezels decorated with original graphics made by deconstructing and reconstructing the letters of Seiko.
Seiko’s Presage Style 60’s collection is a modern day steel-on-steel collection with a vintage style.
Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
Mr Naito takes over from Shuji Takahashi, who is moving to the role of president of Seiko Holdings Corporation