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Runaway prices for Rolex and Patek Philippe watches spell bad news...

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What happens when the free market damages the reputation of an industry's most successful brands?

Rolex rests

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After a tumultuous 2020, Switzerland's biggest watchmaker is in recovery mode for 2021.

VOICES: Do believe in hype

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Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

What will Rolex launch in 2021?

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Robin Swithinbank looks to the past for clues about what Switzerland's biggest watchmaker may unveil in April.

WATCHPRO ORIGINALS: Robin Swithinbank discusses Covid 19’s impact on media, marketing...

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Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.