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What happens when the free market damages the reputation of an industry's most successful brands?
After a tumultuous 2020, Switzerland's biggest watchmaker is in recovery mode for 2021.
Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
Robin Swithinbank looks to the past for clues about what Switzerland's biggest watchmaker may unveil in April.
Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.