rebrand Archives - WatchPro USA

Luxury watch partnerships set to thrive as Laing the Jeweller rebrands and refurbs

NEWS UK by Rob Corder on May 17, 2017

Enduring partnerships between Michael Laing, OBE, and his team with leading Swiss watchmakers has been the foundation of success for the Laing the Jeweller empire. The company recently announced it will be dropping the name

Muhle-Glashutte updates brand identity with new campaign

INTERNATIONAL Others by James Buttery on June 8, 2016

German nautical watch brand Mühle-Glashütte is to refresh its brand identity with a new slogan, homepage and advertising campaign. The

Accurist has stellar first full year at Time Products

DAILY NEWS NEWS UK by Daniel Malins on May 17, 2016

Leicester-based Time Products has reported a hugely encouraging first full year for its most recent brand acquisition, Accurist. The brand

Christopher Ward ditches alligator straps over farming ethics

DAILY NEWS IN MAG INTERVIEWS UK by James Buttery on May 9, 2016

Newly rebranded Anglo-Swiss watch brand Christopher Ward has announced that it will no longer offer alligator leather watch straps because

Industry trade show announces rebrand for 2016

NEWS Others UK by Staff Writer on October 6, 2015

Annual trade exhibition Jewellery & Watch has unveiled fresh new branding ahead of its February 2016 show. Organised by i2i

Fresh new look wins fans for resurgent Accurist

NEWS Others UK by Daniel Malins on June 29, 2015

Accurist has been one of the pre-eminent watch brands in the UK since its inception in 1946. Back then, Asher Loftus and his wife, Rebecca, founded the company in Clerkenwell, London, citing a gap in

Houlden’s Laing advocates change in retail

NEWS Others UK by James Buttery on March 14, 2014

The CEO of the one of the UK’s largest buying groups has advised his members to embrace change or risk

Q&A: Suzie Brooks on Rodania’s UK renaissance

INTERVIEWS Others by Staff Writer on November 26, 2012

Suzie Brooks is the marketing director at Grenchen Time, the watch distributor that has recently taken on Swiss brand Rodania.

Meet the man behind Roamer’s repositioning

FEATURES Others by Staff Writer on August 20, 2012

After winding through lake-side roads, hurtling through mile-long tunnels and surviving the heat of the Swiss-Italian border in summer, the

Valbray re-brands its collections as “Oculus”

INTERNATIONAL NEWS Others by Staff Writer on June 12, 2012

Swiss watch brand Valbray has decided to rebrand its collections under the name “Oculus”, owing to its aperture-style dial shutter,