Tag: rebrand
Luxury watch partnerships set to thrive as Laing the Jeweller rebrands...
Enduring partnerships between Michael Laing, OBE, and his team with leading Swiss watchmakers has been the foundation of success for the Laing the Jeweller...
Muhle-Glashutte updates brand identity with new campaign
German nautical watch brand Mühle-Glashütte is to refresh its brand identity with a new slogan, homepage and advertising campaign.
The Glashütte-based brand's new campaign features...
Accurist has stellar first full year at Time Products
Leicester-based Time Products has reported a hugely encouraging first full year for its most recent brand acquisition, Accurist.
The brand was sold to Marcus Margulies’...
Christopher Ward ditches alligator straps over farming ethics
Newly rebranded Anglo-Swiss watch brand Christopher Ward has announced that it will no longer offer alligator leather watch straps because of 'ethical' concerns.
Speaking about...
Industry trade show announces rebrand for 2016
Annual trade exhibition Jewellery & Watch has unveiled fresh new branding ahead of its February 2016 show.
Organised by i2i Events Group, the show welcomes...
Fresh new look wins fans for resurgent Accurist
Accurist has been one of the pre-eminent watch brands in the UK since its inception in 1946. Back then, Asher Loftus and his wife,...
Houlden’s Laing advocates change in retail
The CEO of the one of the UK’s largest buying groups has advised his members to embrace change or risk becoming irrelevant.
Stuart Laing, of...
Q&A: Suzie Brooks on Rodania’s UK renaissance
Suzie Brooks is the marketing director at Grenchen Time, the watch distributor that has recently taken on Swiss brand Rodania. She speaks with WatchPro...
Meet the man behind Roamer’s repositioning
After winding through lake-side roads, hurtling through mile-long tunnels and surviving the heat of the Swiss-Italian border in summer, the manufactory of Roamer, a...
Valbray re-brands its collections as “Oculus”
Swiss watch brand Valbray has decided to rebrand its collections under the name “Oculus”, owing to its aperture-style dial shutter, something it has revealed...
