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Paul Smith chooses Atomic collection as favourite

The Atomic collection of watches from fashion powerhouse Paul Smith is the personal watch of choice for the brand’s designer and founder of the...

New Track inspired by Paul Smith’s cycling passion

Designer Paul Smith’s new collection Track for his eponymous fashion label is inspired by his personal love of cycling. One of Smith’s earliest dreams was...

Swico appoints Black Diamond as Paul Smith PR

Surrey-based watch distributor Swico has appointed Black Diamond Luxury PR as the new PR agency for Paul Smith watches. Swico’s CEO, Keith Sheppard, was excited...

Paul Smith announces new collection

British fashion label Paul Smith has announced the launch of its new watch collection. Distributed by Swico in the UK, Paul Smith’s new watches are...
Watches of Switzerland

Aurum Holdings selects Microsoft tablet as new mobile POS

Microsoft has announced that Aurum Holdings has selected its Surface 3 mobile device after years of searching for a suitable mobile POS solution. Microsoft posted...

Watch Shop launches with entire Paul Smith range

Online retailer Watch Shop went live with the new Paul Smith watch collection on Monday. The Aurum-owned e-tailer is among the first to take on...