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Ulysse Nardin forms partnership with non-profit and introduces limited edition timepiece

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The brand has partnered with One More Wave which aims to help wounded or disabled veterans with surf therapy.

Shinola teams up with IMG as it looks to continue growth...

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The partnership will see the brand bring strategic cross-category product extensions to market through highly selective brand partnerships and collaborations.

TAG Heuer reignites Porsche partnership with Formula E engagement

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The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

Richard Mille heads for two decades in haute horlogerie with partnership...

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Richard Mille and Frieze have entered their second year in collaboration, renewing their partnership for another twelve months.

Rolex sets sail on exclusive long-term sports partnership

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SailGP has confirmed an exclusive long-term global partnership with Rolex. The deal makes the Swiss watchmaker a presenting partner and official timepiece for the new...

Audemars Piguet adds jazz to brand image with global partnership

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Audemars Piguet has taken a step into the music scene as official global partner of the Montreux Jazz Festival. The move, which sees the firm...

Richard Mille jumps at the chance of a new partnership to...

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Richard Mille has added to its list of sporting partners as Ukranian high jump champion, Yuliya Levchenko, joins the brand. 40% of Richard Mille’s sales...

Rolex expands its F1 portfolio by picking up Nico Rosberg as...

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Despite his retirement from racing, Nico Rosberg’s career is going strong, with a Rolex partnership in the bag. Mr Rosberg will join Rolex’s dominant portfolio...

TAG Heuer and Aston Martin reveal first watches from their partnership

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A few weeks after announcing a multi-year partnership, Aston Martin and TAG Heuer have unveiled two timepieces that combine technology and design from the...

Anonimo becomes official timekeeper for the FIA World Rally Championship

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ANONIMO has become official timekeeper for the FIA World Rally Championship in 2018. The partnership was launched at this week’s season-opening Rallye Monte-Carlo, the first...