If a customer raises $1,000 for a local hospital, Parmigiani will give them $1,000 off the price of a new watch bought from their nearest authorized dealer.
Having announced they would appear at a show within the same Geneva exhibition centre at the same time as Watches and Wonders, Rolex, Patek Philippe, Tudor, Chanel and Chopard have confirmed that they will not proceed with a physical event next April.
