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IWC ramps up omnichannel presence with interactive VR experience

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Watchmaker IWC Schaffhausen has expanded its business operations beyond reality with its latest omnichannel advertising campaign. As a part of its current international campaign, IWC...

Online retail sales growth accelerates in August

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UK online retail sales were up +16.4% year-on-year (YoY) in August, according to the latest figures from the IMRG Capgemini Online Retail Sales Index. This makes...

Frost of London upgrades digital presence and offers £600k watches to...

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Frost of London, a Bond Street independent boutique specialising in prestige watches, has unveiled a completely redesigned website. The business, which won the WatchPro Luxury...

EXCLUSIVE: Aurum Holdings predicts Rolex will allow online sales in the...

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Aurum Holdings believes that every luxury watch brand will be sold online in the “near future”. Brian Duffy, chief executive for the group, which operates...

EXCLUSIVE: Jean-Claude Biver fears for future of retailers that underperform online

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Jean-Claude Biver says that the move towards online retail is irresistible for watch brands because that is the way customers want to shop. The head...

CORDER’S COLUMN: Bucherer has bought an e-commerce leader out of the...

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The acquisition of The Watch Gallery in March by Swiss luxury retail giant Bucherer looks, on the face of it, like a fantastic deal...

BREAKING NEWS: Vacheron Constantin’s first watches offered online sell out within...

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Vacheron Constantin has worked with American watch collector website Hodinkee to create a limited edition watch that was offered for sale online. The Vacheron Constantin Historiques Cornes...