Watch brands need to be alert to shifting shopping habits as customers shift towards ecommerce retailers.
NPD research shows the devastation of physical retail but also points to retailers' finding ways to trade during lock downs.
NPD
Information lags behind the rapidly growing affect of the Covid-19 pandemic, but there were already signs in the week ending March 7 of building trends.
Carol Besler runs a rule over the traditional sub-$500 watch market and finds little cause for optimism.
Forget describing the inner workings of a flying tourbillon or a coaxial escapement, the watch industry may have to explain what hours, minutes and seconds hand do.
The NPD Group's Reginald Brack says watch manufacturers are now learning that they can no longer simply “bling it and sling it”.
Traditional watches captured nearly two-thirds of industry dollars in Q1 2019. While smartwatch sales surpassed that of traditional watches during the 2018 holiday quarter, traditional watches have otherwise represented the majority of the market’s annual sales, according to the March 2019 NPD Watch Total Market Report.
In a tale of to markets, Reg Brack says that smartwatches are adding to the size of the wristwear market, but eating into sales for traditional volume brands.
The report also outlines how in contrast to popular belief, many young consumers appreciate an in-store experience as well as the ease of online.
Executive director, industry analyst for watches and luxury at NPD Group, Reginald Brack, has explained how the boom of eBay and
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