Xavier de Roquemaurel, CEO at the firm, said he felt his brand could no longer rely on a purely wholesale model to develop at the pace it wants.
Designers have incorporated a Felurier Amadeo convertible case to give it a reversible capability.
The Daikokuten will precede the Jurojin and Fukurokuju models which are set to conclude the collection in the near future.
It contains five watches ranging from $17,800 to over $250,000 and an eight piece strap collection for the Big Bang Unico.
CEO of the LVMH Watchmaking Division and CEO of TAG Heuer, thinks the watch represents what it aims to be as a brand.
The collection will launch with the Navitimer 1 B01 Chronograph 43 Swissair Edition, a piece which will be followed by watches celebrating other important airlines of past eras.
The brand has introduced five new models to its offering as part of the release, all of which incorporate an IWC calibre.
There are 10 watches for 2019 divided into Grande and Petite Bonbon families.
The brand described the event as ‘one of the most important launches for Audemars Piguet ever.’
In the US, Carl F. Bucherer is now stocked in all Torneau stores following last year's takeover deal from Bucherer.