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Ettore Bugatti’s personal Mido watch sells for $340,000

Historic timepiece has a pre-sale estimate of €80,000 to €120,000, but worldwide interest in the auction could push the price higher.

Mido adds second time zone hand for its Ocean Star GMT

44mm satin- and polish-finished steel watch goes on sale today in three styles with prices from CHF 1,130 to CHF 1,310.

Mido launches Commander Big Date Limited Edition watch

The brand's Commander collection is celebrating its 60th anniversary.

Midnight the hour for Mido’s his and hers release

Two midnight blue designs will be available at the end of March and will come in 29mm and 38mm case sizes.

Mido targets female market with Baroncelli release  

Mido has released the Baroncelli Lady Day & Night, a watch the brand says is designed to complement female audacity. In three different styles of...

Mido makes a splash with Ocean Star Diver

Mido has announced the launch of its new Ocean Star Diver 600, water resistant to 2000 feet. The Swiss-based brand has also incorporated a helium...

Mido wants endless dreams of summer to spark sales for its...

Swatch Group's Mido hopes that customers will recall lazy days by the water this summer when they gaze at the Ocean Star watches in green...