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Maurice Lacroix mixes up exclusive alloy

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Maurice Lacroix has created an exclusive alloy that it is calling Powerlite. The Powerlite alloy is a specially blended mix of aluminium, magnesium, titanium,...

Fresh watch brand intake at CMJ spring meet

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The Company of Master Jewellers (CMJ) buying group has welcomed 33 new suppliers at its spring buyers meeting, including a number of watch brands...

STORE ENVY: Maurice Lacroix, Berlin

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Last month Maurice Lacroix unveiled its brand new flagship store at Friedrichstrasse 166 in Berlin, a stone's throw from the capital's busiest shopping street. The...

Maurice Lacroix aids dentists’ kitesurfing record

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Maurice Lacroix has leant its support to a record breaking kiteboard expedition, aiding two dentists from Zurich on a venture along the Strait of...

Maurice Lacroix opens 95sqm Berlin flagship

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Maurice Lacroix has opened a flagship store in Berlin with an in-house service centre and champagne bar, creating a limited edition watch in homage...

Maurice Lacroix to launch Masterpieces in Harrods

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Maurice Lacroix is set to launch its new timepiece collection, Masterpiece Tradition, in Harrods next month. The London retailer will have the collection exclusively for...

Maurice Lacroix targets young professionals

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Maurice Lacroix is planning to roll out a new global marketing campaign aimed at a younger generation of self-purchasing shoppers. The campaign has been...

Maurice Lacroix collaborates with German artist

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By Craig Heatly Swiss watch brand Maurice Lacroix has teamed up with German artist Franziska Schemel to create a limited edition timepiece. Only 250 pieces will...

Maurice Lacroix seeks bloggers for diving trip

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Maurice Lacroix is offering bloggers the chance to travel with the brand to France to follow diver Sebastien Murat as he attempts to break...

Maurice Lacroix awarded Red Dot design prizes

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Swiss watch brand Maurice Lacroix has been awarded two prizes in the 2012 Red Dot Awards, in the watches and jewellery category. Two of the...