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Maurice Lacroix’s Timecode treasure hunt heads to Osaka

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The brand has taken the game to Japan and will head to New York in October

Maurice Lacroix makes its 2019 Aikon Venturer a little more sporty

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The Aikon family, launched as a quartz family in 2016 and a mechanical automatic last year, has evolved into an urban adventurer's watch.

Maurice Lacroix makes Parisian fashion designer an ambassador for its Aikon...

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Watchmaker used Paris Fashion Week this month to reveal fashion designer and stylist Adeline Ziliox as its latest brand ambassador.

Only Watch Geneva, the world’s biggest charity watch auction, unveils 52...

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Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.

EXCLUSIVE: Maurice Lacroix #timecode treasure hunt heading to New York City

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Latest Aikon Venturer is being promoted with an interactive game where the public searches for clues around major global cities.

Maurice Lacroix implements ‘unprecedented free hand’ system in new Aikon Mercury

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It works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial.

Maurice Lacroix kicks off 2019 with Aikon Mercury

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Maurice Lacroix has started the year with the presentation of the AIKON Mercury. Powered by the ML225, a movement developed in-house, the watch contains a...

Maurice Lacroix moves from Baselworld to island in Lake Geneva in...

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Maurice Lacroix announced its intention to leave Baselworld earlier this year in the wake of Swatch Group turning its back on the annual show. ...

Maurice Lacroix joins exodus out of Baselworld and will exhibit alongside...

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The uncertainty clouding the future of Baselworld was, in many ways, clarified with the announcement by Swatch Group that it would not take part...

Maurice Lacroix introduces new Aikon Automatic Skeleton

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Swiss watch brand Maurice Lacroix has introduced its new Aikon Automatic Skeleton into its range. The brand has a history of skeletonized watches, with its...