The Aikon family, launched as a quartz family in 2016 and a mechanical automatic last year, has evolved into an urban adventurer's watch.
The brand has taken the game to Japan and will head to New York in October
maurice lacroix
Watchmaker used Paris Fashion Week this month to reveal fashion designer and stylist Adeline Ziliox as its latest brand ambassador.
Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.
Latest Aikon Venturer is being promoted with an interactive game where the public searches for clues around major global cities.
It works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial.
Maurice Lacroix has started the year with the presentation of the AIKON Mercury. Powered by the ML225, a movement developed
Maurice Lacroix announced its intention to leave Baselworld earlier this year in the wake of Swatch Group turning its back
The uncertainty clouding the future of Baselworld was, in many ways, clarified with the announcement by Swatch Group that it
Swiss watch brand Maurice Lacroix has introduced its new Aikon Automatic Skeleton into its range. The brand has a history
