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Maurice Lacroix dives into beach volleyball scene

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Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Maurice Lacroix takes its iconic AIKON to the next level

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Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

Maurice Lacroix targets millennials with 25th anniversary Eliros watches

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Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Waser.

Maurice Lacroix’s beach volleyball crew spike colorful Aikon chronograph

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Limited edition Aikon Quartz Chronograph Viking is made in the colors of the Norwegian national flag.

Maurice Lacroix adds second time zone hand to sporty Aikon watch

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Maurice Lacroix's automatic Aikon family has been extended with the addition of a dual time zone edition. A chronograph looks like to be added later...

Maurice Lacroix reaches out to runners using the Strava app

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#MLRC club encourages athletes to participate in four different challenges to win prizes including an AIKON Chronograph 44mm limited edition.

Maurice Lacroix invites violinist Danny Koo into its ML Crew of...

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Maurice Lacroix managing director Stéphane Waser, believes the brand is perfectly aligned with Mr Koo's philosophy on time.

IN-DEPTH: Maurice Lacroix’s millennial movement

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In not only bringing back, but seeing the decision to return the Aikon to market be a success, Maurice Lacroix’s next task is giving the Pontos a revival.

Maurice Lacroix returns to its signature retrograde style for 2021

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Triple Rétrograde joins its Masterpiece family that has included a Double Rétrograde since 2003.

Maurice Lacroix expands partnerships as world-class triathlete becomes friend of the...

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The brand says the group of talented individuals comes from different domains but all share the same vision to surpass their goals.