Swiss watchmaker describes life in lock down and its plans to bounce back later this year.
2020 models hit hot trends including the use of bronze for the first time and the classical blue and steel combination.
maurice lacroix
Maurice Lacroix will be back in 2020 saying that the exhibition organiser listed to its needs and acted.
The brand has taken the game to Japan and will head to New York in October
The Aikon family, launched as a quartz family in 2016 and a mechanical automatic last year, has evolved into an urban adventurer's watch.
Watchmaker used Paris Fashion Week this month to reveal fashion designer and stylist Adeline Ziliox as its latest brand ambassador.
Mega brands like Audemars Piguet and Patek Philippe come together with independents including Cyrus, Urwerk and MB&F to produce one-of-a-kind timepieces that will be sold at auction by Christie’s at the iconic Four Seasons Hôtel des Bergues.
Latest Aikon Venturer is being promoted with an interactive game where the public searches for clues around major global cities.
It works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial.
Maurice Lacroix has started the year with the presentation of the AIKON Mercury. Powered by the ML225, a movement developed
