The watchmaker will take over a visitor centre on The ÃŽle Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.Â
Maurice Lacroix joins exodus out of Baselworld and will exhibit alongside SIHH in January instead
Watchmaker ends a 30 year association with Basel exhibition in the wake of Swatch Group's exit in 2019.
Maurice Lacroix introduces new Aikon Automatic Skeleton
The watch sees the debut of the brand’s manufacture ML234 caliber movement.
COUTURE PREVIEW: Maurice Lacroix focuses on complex mechanicals in its Aikon family
Maurice Lacroix has added a complicated skeletonized model to its Aikon family.
Maurice Lacroix bypasses retail partners with ecommerce-only special editions
Family of Aikon quartz models are selling direct to consumer on Maurice Lacroix's website
Top 10 trends from Baselworld — No.3: More bang for the buck
Customers will never before have been given so much heritage, art and technical excellence for their money than in 2018.
Maurice Lacroix returns to openwork technique for its 2018 Aikon Automatic Skeleton
The watch has slightly wider case that makes space for the new automatic Maurice Lacroix manufacture ML234 calibre.
Maurice Lacroix gives 300 people the chance to give their loved one the perfect watch this Valentines
Swiss watch given romantic styling with burgundy colour and diamond bezel.
Maurice Lacroix’s global MD introduces new head of sales for UK & Ireland
Linda Brandwood was introduced to retailers and journalists as the new sales manager for UK & Ireleand at Maurice Lacroix today.
Maurice Lacroix makes an Aikon out of bronze
The 44mm case of the Aikon Bronze will age and change colour over time, but its smoke-effect dial with horizontal lines will not.
