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Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.
Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.
Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.
Simon Noguiera, frequently seen hanging from iconic tall buildings by his fingertips, joins the ML Crew.
Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.
Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.
Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Waser.
Limited edition Aikon Quartz Chronograph Viking is made in the colors of the Norwegian national flag.
Maurice Lacroix's automatic Aikon family has been extended with the addition of a dual time zone edition. A chronograph looks like to be added later...
#MLRC club encourages athletes to participate in four different challenges to win prizes including an AIKON Chronograph 44mm limited edition.