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Maurice Lacroix taps into luxury athleisure trend with Aikon Automatic Chronograph...

Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.

Geneva Watch Days looks like a permanent fixture as 2022 event...

Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.

Maurice Lacroix expands its bestselling AIKON automatics collection

Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

French free runner leaps into deal with Maurice Lacroix

Simon Noguiera, frequently seen hanging from iconic tall buildings by his fingertips, joins the ML Crew.

Maurice Lacroix dives into beach volleyball scene

Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Maurice Lacroix takes its iconic AIKON to the next level

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

Maurice Lacroix targets millennials with 25th anniversary Eliros watches

Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Waser.

Maurice Lacroix’s beach volleyball crew spike colorful Aikon chronograph

Limited edition Aikon Quartz Chronograph Viking is made in the colors of the Norwegian national flag.

Maurice Lacroix adds second time zone hand to sporty Aikon watch

Maurice Lacroix's automatic Aikon family has been extended with the addition of a dual time zone edition. A chronograph looks like to be added later...

Maurice Lacroix reaches out to runners using the Strava app

#MLRC club encourages athletes to participate in four different challenges to win prizes including an AIKON Chronograph 44mm limited edition.