maurice lacroix Archives

Maurice Lacroix kicks off 2019 with Aikon Mercury

America NEW PRODUCTS NEWS VIDEO by Alex Douglas on January 31, 2019

Maurice Lacroix has started the year with the presentation of the AIKON Mercury. Powered by the ML225, a movement developed in-house, the watch contains a patented time memory module on self-winding base. Its case is

Maurice Lacroix moves from Baselworld to island in Lake Geneva in January

BASELWORLD EDITOR'S CHOICE EXHIBITIONS INTERNATIONAL NEWS SIHH by Rob Corder on November 19, 2018

Maurice Lacroix announced its intention to leave Baselworld earlier this year in the wake of Swatch Group turning its back

Maurice Lacroix joins exodus out of Baselworld and will exhibit alongside SIHH in January instead

BASELWORLD EDITOR'S CHOICE EXHIBITIONS INTERNATIONAL LEAD STORY NEWS by Rob Corder on October 15, 2018

The uncertainty clouding the future of Baselworld was, in many ways, clarified with the announcement by Swatch Group that it

Maurice Lacroix introduces new Aikon Automatic Skeleton

NEW PRODUCTS by Daniel Malins on September 28, 2018

Swiss watch brand Maurice Lacroix has introduced its new Aikon Automatic Skeleton into its range. The brand has a history

COUTURE PREVIEW: Maurice Lacroix focuses on complex mechanicals in its Aikon family

America Couture EXHIBITIONS NEW PRODUCTS NEWS by Rob Corder on May 24, 2018

Maurice Lacroix has added a complicated skeletonized model to its Aikon family. The Aikon Automatic Skeleton, according to the company,

Maurice Lacroix bypasses retail partners with ecommerce-only special editions

EDITOR'S CHOICE INTERNATIONAL LEAD STORY NEWS by Rob Corder on April 19, 2018

Maurice Lacroix is bypassing its retail partners and selling directly online to customers with three special edition Aikon models and an additional limited edition model. "Maurice Lacroix is a cutting-edge and progressive brand that recognises

Top 10 trends from Baselworld — No.3: More bang for the buck

America BASELWORLD EDITOR'S CHOICE NEWS OPINION by Rob Corder on April 5, 2018

Chinese and Japanese factories have brought prices down for mechanical movements suitable for skeletonized dials, which has led to a

Maurice Lacroix returns to openwork technique for its 2018 Aikon Automatic Skeleton

BASELWORLD EXHIBITIONS NEW PRODUCTS NEWS by Josh Corder on February 26, 2018

AIKON-AUTOMATIC-SKELETON_PR-e1519647519533

Maurice Lacroix has added a complicated skeletonised model to its Aikon family. The Aikon Automatic Skeleton, according to the company,

Maurice Lacroix gives 300 people the chance to give their loved one the perfect watch this Valentines

NEW PRODUCTS NEWS by Josh Corder on January 11, 2018

FA1004-PVP11-550-1_PR Fiaba Valentine £995 www.mauricelacroix.com

Maurice Lacroix has unveiled a limited edition timepiece for Valentines Day. The 32mm rose gold-plated Fiaba Valentine watch has a burgundy strap

Maurice Lacroix’s global MD introduces new head of sales for UK & Ireland

EDITOR'S CHOICE NEWS UK by Rob Corder on November 15, 2017

stephane waser Managing Director Maurice Lacroix

Linda Brandwood was introduced to retailers and journalists as the new sales manager for UK & Ireland at Maurice Lacroix

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