The watchmaker will take over a visitor centre on The Île Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.
Watchmaker ends a 30 year association with Basel exhibition in the wake of Swatch Group's exit in 2019.
The watch sees the debut of the brand’s manufacture ML234 caliber movement.
Maurice Lacroix has added a complicated skeletonized model to its Aikon family.
Family of Aikon quartz models are selling direct to consumer on Maurice Lacroix's website
Customers will never before have been given so much heritage, art and technical excellence for their money than in 2018.
The watch has slightly wider case that makes space for the new automatic Maurice Lacroix manufacture ML234 calibre.
Swiss watch given romantic styling with burgundy colour and diamond bezel.
Linda Brandwood was introduced to retailers and journalists as the new sales manager for UK & Ireleand at Maurice Lacroix today.
The 44mm case of the Aikon Bronze will age and change colour over time, but its smoke-effect dial with horizontal lines will not.