maurice lacroix Archives

EXCLUSIVE: Maurice Lacroix #timecode treasure hunt heading to New York City

EDITOR'S CHOICE NEWS by Rob Corder on May 15, 2019

Latest Aikon Venturer is being promoted with an interactive game where the public searches for clues around major global cities.

Maurice Lacroix implements ‘unprecedented free hand’ system in new Aikon Mercury

DAILY NEWS NEW PRODUCTS NEWS by Alex Douglas on April 26, 2019

It works with natural forces of gravity to read and display time from a double snail-cam mechanism hidden beneath the dial.

Maurice Lacroix kicks off 2019 with Aikon Mercury

America NEW PRODUCTS NEWS VIDEO by Alex Douglas on January 31, 2019

Maurice Lacroix has started the year with the presentation of the AIKON Mercury. Powered by the ML225, a movement developed

Maurice Lacroix moves from Baselworld to island in Lake Geneva in January

BASELWORLD EDITOR'S CHOICE EXHIBITIONS INTERNATIONAL NEWS SIHH by Rob Corder on November 19, 2018

Maurice Lacroix announced its intention to leave Baselworld earlier this year in the wake of Swatch Group turning its back

Maurice Lacroix joins exodus out of Baselworld and will exhibit alongside SIHH in January instead

BASELWORLD EDITOR'S CHOICE EXHIBITIONS INTERNATIONAL LEAD STORY NEWS by Rob Corder on October 15, 2018

The uncertainty clouding the future of Baselworld was, in many ways, clarified with the announcement by Swatch Group that it

Maurice Lacroix introduces new Aikon Automatic Skeleton

NEW PRODUCTS by Daniel Malins on September 28, 2018

Swiss watch brand Maurice Lacroix has introduced its new Aikon Automatic Skeleton into its range. The brand has a history of skeletonized watches, with its Calypso Skeleton going back as far as 1993. The Aikon

COUTURE PREVIEW: Maurice Lacroix focuses on complex mechanicals in its Aikon family

America Couture EXHIBITIONS NEW PRODUCTS NEWS by Rob Corder on May 24, 2018

Maurice Lacroix has added a complicated skeletonized model to its Aikon family. The Aikon Automatic Skeleton, according to the company,

Maurice Lacroix bypasses retail partners with ecommerce-only special editions

EDITOR'S CHOICE INTERNATIONAL LEAD STORY NEWS by Rob Corder on April 19, 2018

Maurice Lacroix is bypassing its retail partners and selling directly online to customers with three special edition Aikon models and

Top 10 trends from Baselworld — No.3: More bang for the buck

America BASELWORLD EDITOR'S CHOICE NEWS OPINION by Rob Corder on April 5, 2018

Chinese and Japanese factories have brought prices down for mechanical movements suitable for skeletonized dials, which has led to a

Maurice Lacroix returns to openwork technique for its 2018 Aikon Automatic Skeleton

BASELWORLD EXHIBITIONS NEW PRODUCTS NEWS by Josh Corder on February 26, 2018

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Maurice Lacroix has added a complicated skeletonised model to its Aikon family. The Aikon Automatic Skeleton, according to the company,

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