Flaunting the watches on Instagram, the unbeaten former world boxing champion said he takes a watch for every day of the week when on holiday, including his $18m Jacob & Co 'Billionaire' piece.
Mayweather bought the watch from Tadashi Fukushima, calling him “the best jeweler in the world.”
10,000 square foot space has been re-designed by the company’s founder and president, Jacob Arabo.
Watch and jewelry boutique to the stars’ reopening comes 14 years after it first launched in Manhattan.
Madonna, Kate Winslet and Lenny Kravitz join Leo at St Tropez fundraiser.
Millions of euros expected to be raised at November's auction in Geneva.
Highly specialised techniques used in assembly of stones on watch face
Top six most impressive designs "represent where the industry should be going"
Ella Eyre entertains at glittering launch party on New Bond Street
Timed online auction of 20 luxury watches ends tomorrow.