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Instagram entrepreneur Chiara Ferragni signs for Hublot

A week after Hublot unveiled a watch made with French artist DJ Snake, the brand is back with another pitch to the wealthy and young.

Italian influencer Chiara Ferragni creates a watch brand under license with...

Chiara Ferragni is an Italian entrepreneur, influencer and fashion blogger whose blog and social media channels — under the name of The Blonde Salad — reach over 20 million followers.

Timex tells the world to get moving again with its #WeDontStop...

Timex is using its #WeDontStop tag on a global campaign full of optimism for a world emerging from the pandemic mixed with messages of inclusion and inspiration delivered by influencers from across the social and professional spectrum.

Zayn clips into $35,600 solid gold Omega Constellation for latest music...

Click to see how former One Direction artist Zayn Malik styles the classic Swiss three-hander.

BA1110D watch start up created to prove the concept of afluendor...

All BA1110D watches will be sold online at its own ecommerce site, but customers can become ambassadors and benefit every time somebody they have introduced to the brand buys a watch.

ASK ARIEL: Is paying influencers an effective marketing strategy for luxury...

Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.

WATCHPRO WORKSHOP: How to get ahead in influencing

Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.

Influencing the world with Watchanish

What does the world's best-know luxury watch influencer think is coming next and how will it affect our industry?

Celebrities’ sparkle begins to fade as jewelry and watch influencers lose...

Millions have been spent by watch brands wanting the world's most recognizable celebrities to wear their timepieces, but the return on that investment is...

Retailers rank among the greatest influencers on people’s watch buying decisions

Retailers have more influence over the watch people buy than almost any other factor, according to research by Hearst, publisher of Harper's Bazaar, Esquire,...