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CEO Antonio Calce has been tasked with maintaining the exclusivity of the apex watchmaker while pushing for growth with new collectors.
Greubel Forsey is on a mission to attract a new generation of collectors and Mr Calce is the man with a plan.
Tired of mass-produced Swiss watches, collectors are increasingly turning to the independent sector to find watches that are rarer, more complex, handmade and exquisitely artistic. Rob Corder investigates how effective digital marketing and tiny production quantities are combining to help many independent watchmakers, and the retailers that sell them, achieve record sales.
Founded over seven decades ago, Chocrón Joyeros is a globally recognized retailer which says it shares the same spirit of innovation found in each Greubel Forsey creation.
He replaces Fabrice Deschanel, CEO since 2017, who has returned to Audemars Piguet.
A combination of a slimmer case than usual, a rubber strap and a 100 meter water resistant light weight titanium case give the new Balancier S a decidedly athletic feel.
Super-luxury watchmaker will not appear at the exhibition formerly known as SIHH.
Patek Philippe, Richard Mille and Rolex compete for the highest bids at final Christie's sale of the year.
As Swiss watchmaking is increasingly handed over to machines, Greubel Forsey is heading in the opposite direction for its Hand Made 1.
Organizers call it America's largest luxury watch event with 37 brands participating from October 25 to 26.