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Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.
Fun fact: Girard-Perregaux was founded in the same year as titanium was first discovered, 230 years ago in 1791.
An additional offer from the Kering-owned brand is that customers who bought GP watches from January 1 2020 can also extend their warranties from two to five years by registering online.
Girard-Perregaux and Aston Martin will produce a series of limited edition watches as part of a brand new partnership announced today.
Girard-Perregaux is choosing its 230th anniversary to take a leap into the future with the launch of its own ecommerce site.
All-white limited edition comes with an integrated ceramic bracelet; a first for both GP and Bamford Watch Department.
Having announced they would appear at a show within the same Geneva exhibition centre at the same time as Watches and Wonders, Rolex, Patek Philippe, Tudor, Chanel and Chopard have confirmed that they will not proceed with a physical event next April.
Kering-owned Swiss watchmakers are slashing around 100 jobs in response to plunging sales during the covid quarter.
Kering's luxury watch brands have benefited from an energetic CEO for whom digital communications holds no fears.
Money raised from an online auction will benefit City Harvest, a charity that supports at-risk New Yorkers impacted by the Covid-19 pandemic.