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Geneva Watch Days was launched as a stop gap show, squeezed into the summer of 2020 when the pandemic in Europe appeared to have abated, but has become a surprise hit thanks to its people-focused format.
It is hard not to love Geneva in the late summer with a light breeze along the lake and barely a cloud in the sky. It was an uplifting backdrop to an enjoyable few days at Geneva Watch Days.
The SUB 600T ‘pacific’ will be limited to 200 pieces and is proudly released in collaboration with Time+Tide, DOXA’s partner in Australia.
A pop-event with ten watch brands will run at the same time as Geneva Watch Days from August 30 to September 2.
Geneva Watch Days was the Swiss watch industry flexing its muscles again, puffing out its chest and declaring that it's open for business.
One of the pieces is the Chronograph Monopusher, with the ML166 automatic movement, which comes in a limited edition run of only 500 pieces
A total of 17 brands are taking part in the event, which runs until Saturday 29 August, and will be exhibiting to press and clients in boutiques and hotels across downtown Geneva on a by-appointment-only basis.
In the darkest hours, it pays to lift your eyes to distant light on the horizon, and a major event at the end of August could do just that.
“The postponement will allow not only to be safer, but eventually to have a bigger and more international event," says Jean-Christophe Babin, CEO of Bulgari and the driving force behind Geneva Watch Days.
Events will run 10am-9pm every day, and will include WatchApero, a meeting for watch aficionados held by journalist Joel Grandjean on the opening night.
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