The newly developed structure employs lightweight and rigid carbon-fibre reinforced materials in the case.
Catering to cowboys and cowgirls is big business, and there is now a mainstream watch brand designed to appeal to its fans.
G Shock
The five-piece collection offers the same big case design as the brand's popular Ga100/110 series with a new 90's instruments-inspired deep dial.
Call them boomboxes or ghetto blasters, Casio G-Shock is taking inspiration from the hip hop music players of the 1990s with a fresh series of GA140 analog-digital watches.
The new timepieces has a Cobarion bezel with a mirror-finish, and a unique bladed edge to symbolize a Japanese sword.
Iconic jeans-maker Wrangler is working with America's G-Shock distributor Paradox Fine Watch Company to create a new family of fashion watches under license.
Limited to 300 watches worldwide, Casio says the MRG-G2000GA is inspired by the strength and refinement of Japanese swords.
The watch made its debut at this year's Baselworld in celebration of the MT-G line's 20th anniversary.
Announced as one of six watches unveiled by G-Shock during Baselworld, it comes equipped with a 52-layer laminated carbon bezel.
The collection includes an updated take on the GA700 and DW5600 cases with metallic grey faces.
