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G-Shock

COVER STORY: G-SHOCK limbers up with a fitness-first strategy

G-Shock
We might all have put on a little weight during the pandemic but, be in no doubt, fitness is big business. Health and athleticism have always appealed to watchmakers, and few brands have served sports and activity enthusiasts better than Casio’s G-SHOCK, whose rugged timekeepers have been firm favorites for decades.