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Audemars Piguet CEO says watch retailers do not need stores

François-Henry Bennahmias is planning for a "dematerialization" of retail where you do not need four walls to sell a watch.

Audemars Piguet will start experimenting with online sales this year

Audemars Piguet will start selling direct to customers by the end of this year, the company's CEO Francois Henry Bennahmias said at this week's SIHH. "2018...

Stars come out for Audemars Piguet’s Beverly Hills’ debut

Audemars Piguet has opened its latest boutique on Beverly Hills’ famed Rodeo Drive with a star-studded party full of celebrities. François-Henry Bennahmias and Xavier Nolot,...