Smart wristwear market is moving from fashion to fitness and now wellness.
The aim for the new $195 line is to make it easier people to see their most important information at a glance.
Fossil
The 37mm steel watches have an electro-luminescent dial that is lit up with a press of a pusher just above its crown.
Limited edition is added to the Archival Series that specializes in bringing historic designs back to life.
Fossil sees huge opportunity in wellness apps being offered in fashion-forward smartwatches.
Chris Cho, a product design intern from the Art Center College of Design in California, creates $165 sports watch.
In addition to the watch, Fossil has kicked off the month with its ‘Make Time For Good’ initiative.
Actor KJ Apa, star of TV drama Riverdale, is providing star appeal to the launch.
Watch brand hopes to engage with music lovers through a co-branded timepiece and promotional activity.
Beginning in May, there will be archival launches throughout the year with a release set to be made almost every month until the end of the year.
